News

FISION Announces New Chief Technology Officer

FISION Corporation announces CTO to lead global product and technology advances. MINNEAPOLIS – May 16, 2016 –  FISION has found a new product and technology leader in Wade Anderson, and has brought
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A Leaky Sales Funnel Is Happening In Your Business

Alignment is key when it comes to avoiding a leaky sales funnel. The AMA said that 75% of marketing created materials go unused. Help your sales organization close more deals,
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HubSpot Makes Salespeople’s Lives Easier With Sidekick

At Fision, our goal is to make the lives of sales and marketers easier, we also aim to unite the two departments in the process. Every company touts marketing and
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Breaking Brand: What Great TV Can Teach Us About Branding

Breaking Bad is back in the spotlight after nabbing 6 Emmy’s last week. It’s arguably one of the greatest dramas of its day, and is certainly the most entertaining lesson
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The Time For Personalized & Localized Marketing

Marketing automation is hot right now, it has seen the fastest growth of any CRM-related segment in the last several years (Focus Research). And you know what? Marketing Automation has
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What is Localized Marketing Automation?

According to Gleanster's research, “Top performing organizations that used local marketing automation reported 300% or more increases in revenue within the first 12 months of investing in the technology.” That’s
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Is Your Localized Marketing Plagued By The Pick 2 Rule?

The hospitality industry prides itself on providing world class experiences for their guests. Adding a personal touch goes a long way. However, as noted earlier, that personalization is currently limited
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Localized Marketing Paves the Way for Brand Loyalty

A challenge many hotel properties face is that consumers know about their brand from national advertisements but that's not always enough to get them in the door, let alone turn
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Canada Cracks Down On Spam: What Marketers Need To Know

Everyone hates blatant spam. Filters catch most of it, but everyone still gets offers for wholesale handbags and or miraculous pharmaceuticals now and then. Apparently our neighbors to the north
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How Hotel Management Companies Can Consolidate Chaos

Hotel management companies face all the challenges of running a hotel property with the added strain of doing it for multiple brands. With multiple brands comes more technology platforms, marketing
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