News

Localized Marketing Paves the Way for Brand Loyalty

A challenge many hotel properties face is that consumers know about their brand from national advertisements but that's not always enough to get them in the door, let alone turn
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Canada Cracks Down On Spam: What Marketers Need To Know

Everyone hates blatant spam. Filters catch most of it, but everyone still gets offers for wholesale handbags and or miraculous pharmaceuticals now and then. Apparently our neighbors to the north
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How Hotel Management Companies Can Consolidate Chaos

Hotel management companies face all the challenges of running a hotel property with the added strain of doing it for multiple brands. With multiple brands comes more technology platforms, marketing
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Best Practices for 
Email Authentication

Intro to Email Authentication Email Authentication is a term used to describe the methods ISPs (Internet Service Providers) and corporate email servers use to determine if the source of an
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Software Advice Report Unveils The Needs Of Today’s Marketing Automation Buyers

We came across a report from software research firm Software Advice, which analyzed nearly 900 interactions with marketing automation buyers a few years back. The findings identified top features, reasons
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Top 3 Hospitality Marketing & Sales Insights for 2014

In the past we set a goal to become hospitality marketing masters. We spent the year researching and exploring the needs of hospitality companies. We talked with leading businesses and
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Avon Puts the End User in the Driver’s Seat Where They Belong

[caption id="attachment_4057" align="alignright" width="266"] Photo Credit Flickr - Betsy Weber[/caption] A major move by a leading brand solidifies the concept of the "consumerization" of corporate technology. After a significant investment,
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Video: Fision for Hospitality Marketing & Sales Teams

Hotel companies, hotel brands, and hotel management companies are turning to Fision as their trusted resource in localized marketing automation. With Fision the General Managers and Directors of Sales can
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One Night Stands Hurt the Hospitality Industry

By now the hospitality industry is well acquainted with one night stands. What's interesting is that Hoteliers have adopted the same one and done mentality with their customers. In both
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