June 25, 2014
A challenge many hotel properties face is that consumers know about their brand from national advertisements but that's not always enough to get them in the door, let alone turn
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April 29, 2014
Everyone hates blatant spam. Filters catch most of it, but everyone still gets offers for wholesale handbags and or miraculous pharmaceuticals now and then. Apparently our neighbors to the north
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April 16, 2014
Hotel management companies face all the challenges of running a hotel property with the added strain of doing it for multiple brands. With multiple brands comes more technology platforms, marketing
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April 14, 2014
Intro to Email Authentication Email Authentication is a term used to describe the methods ISPs (Internet Service Providers) and corporate email servers use to determine if the source of an
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February 26, 2014
We came across a report from software research firm Software Advice, which analyzed nearly 900 interactions with marketing automation buyers a few years back. The findings identified top features, reasons
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January 21, 2014
In the past we set a goal to become hospitality marketing masters. We spent the year researching and exploring the needs of hospitality companies. We talked with leading businesses and
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December 17, 2013
[caption id="attachment_4057" align="alignright" width="266"] Photo Credit Flickr - Betsy Weber[/caption] A major move by a leading brand solidifies the concept of the "consumerization" of corporate technology. After a significant investment,
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November 6, 2013
Hotel companies, hotel brands, and hotel management companies are turning to Fision as their trusted resource in localized marketing automation. With Fision the General Managers and Directors of Sales can
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October 8, 2013
By now the hospitality industry is well acquainted with one night stands. What's interesting is that Hoteliers have adopted the same one and done mentality with their customers. In both
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