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Hospitality Software—Why Salesforce.com Isn’t Enough

Personalization creates comfort, and at its core, the hospitality business is a comfort business. (more…)
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Localized Marketing: A Win-Win For Manufacturers and Retailers by Darren Bassel

Ti Sento Milano, the European based jewelry brand, is expanding our reach stateside.  As marketing director, I've been challenged to market our jewelry in an efficient and cost effective manner
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Hospitality Case Study: How Distributed Marketing Boosts Local Sales

Hospitality Giant Gets Personal with Guests in 4 Steps One of the largest hotel companies in the world faced the challenge of providing over 4,600 locations with relevant materials specific
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3 Characteristics of the Cloud that Lessen the TCO of SaaS Software

[caption id="attachment_3704" align="alignright" width="160"] A guest blog post by Derek Singleton, Managing Editor at Software Advice[/caption] At Software Advice, I review enterprise applications and help buyers understand the CRM software
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SaaS Companies Reap the Rewards of Marketing Automation

Software as a Service (SaaS) and cloud technology have been major booms for businesses across the globe. Many companies are beginning to see value in SaaS offerings, which enables them
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Three Keys to Creating Effective Marketing Collateral

You can glean a lot from the quality of a company's marketing collateral. Collateral is often the first impression that consumers have with a brand, so making the best impact
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Lead Generation and CRM are Just the Beginning

Every dollar that a company earns comes from a customer. But before they were a customer, they were a lead that was converted by sales. Sales, however, doesn't generate those
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Marrying Sales and Marketing by Eliminating the Gap

The sales and marketing funnel, as it exists, is currently broken. There is a tremendous gap between the two departments and it's one that is growing increasingly detrimental to businesses
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Who Owns the Marketing Automation Funnel – Marketing or Sales?

The "funnel" is a common metaphor used in many marketing and sales departments to describe the process through which prospective leads are converted into paying customers. Though the metaphor remains
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Fision Eases Compliance Management for Marketing & Sales Insurance Professionals

Across a variety of different insurance sectors, from property and casualty to health and auto insurance, managing the complexity of regulations is a shared challenge. Insurance professionals are always dealing
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