Tagged: B2B Marketing

What is Localized Marketing Automation?

According to Gleanster's research, “Top performing organizations that used local marketing automation reported 300% or more increases in revenue within the first 12 months of investing in the technology.” That’s
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Twitter: The Best Social Media Source for Leads

While the battle still rages on as to what role social media plays in lead generation and engagement, new data suggests that Twitter may be more than worth the budget
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Adjusting Marketing & Sales Operations for Shorter Sales Cycles

The way people research B2B purchases has changed, and as a result, the way companies sell to them also needs to undergo a transformation. (more…)
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Four Steps to Successful Email Marketing Automation

Email is a pivotal marketing communication channel. According to comScore, more than 100 million Americans have an email account. With the advent of smartphones, consumers are no longer tied to
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Know your Situation: Pick the Right Marketing Automation Solution

Marketing automation is a relatively new technology. It's been around long enough that many companies are familiar with what it is, but few are aware of precisely why their particular
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