Tagged: brand control

Brand Management in a World of Two-Way Communication

The internet has completely redefined how you establish your company's brand, transforming interaction from one-way messages to two-way conversations. Before the widespread use of the web, brand interactions were largely
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Maintaining Brand Relevancy While Utilizing Resellers

Regardless of industry, companies have been driven by innovation, and are always looking to come up with the next greatest product or service offering. However, you need to realize that
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Local Brand Management a Heavy Focus

Companies have spent millions of dollars developing recognizable brands that appeal to consumers worldwide. Now, it seems many are working to improve their reputation and become more relevant to local
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Why Consumers Trust Elmo More Than You – Brand Management

Any seasoned marketer knows brand management has traditionally played an important role in swaying consumers' purchase decisions. A universally acclaimed and authentic brand can drive consumers toward one brand over
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Don’t Let Your Brand Be Watered Down Through Expansion

What is a brand? For many consumers, it's what they connect with when they deal with companies. It's the underlying theme or deeper meaning that attracts them to a company
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Brand Management: The Shifting Role of A Brand Manager

In the age of social media, everything a brand writes, publishes, says or does quickly becomes a permanent part of history. When you have thousands - or even millions -
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How Manufacturers Can Improve Marketing Tactics to Increase Trust

Building a more trusting relationship with distributors, retailers and other channel partners is the best way for manufacturers to better understand who their end users really are. According to a
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Turn a Clogged Marketing Production Queue into Labor Savings

Marketing production bottlenecks are all too common in large companies. As the requests for new collateral grow, the marketing department has a greater need for brand control and management. While
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Brand Control: Three Essential Elements

The more unified a company is in their compliance to strict brand regulations, the stronger their brand is likely to be. However, with the growing need for companies to connect
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Empower Your Sales Team without Compromising Brand Integrity

Free reign over brand assets can be a catch-22. On one hand, being able to make individual choices to target audiences is a good idea—you know your audience best. On
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