Tagged: Brand Management

Localized Marketing: A Win-Win For Manufacturers and Retailers by Darren Bassel

Ti Sento Milano, the European based jewelry brand, is expanding our reach stateside.  As marketing director, I've been challenged to market our jewelry in an efficient and cost effective manner
Read More

Manufacturing Infographic: Navigating the Waters of Channel Conflict

Manufacturers typically rely on their network of non-exclusive distributors, dealers, agents or retailers to locally market and sell their products. While this helps you expand your company's reach, putting your
Read More

Redefining the Concept of ‘Multichannel’ Marketing

When you hear the word "multichannel," what do you think of? Many brands would think of a variety of communication channels that they can use to successfully engage prospective customers
Read More

Study: Few B2B Marketers Personalize Content for Prospects

Knowing your audience is crucial for businesses in a number of ways, ranging from product development to marketing to brand management. Many companies executives will agree with that fact, but
Read More

Living the Brand

How often have you seen a brand preach one core concept but then their actions say an entirely different thing? Take, for example, the oil company BP. On their website,
Read More

Companies to Invest More Budget into Social Media Brand Management

Marketers are quickly discovering the best way of advertising is by not advertising at all and simply creating content that is actually engaging. (more…)
Read More

Brand Management in a World of Two-Way Communication

The internet has completely redefined how you establish your company's brand, transforming interaction from one-way messages to two-way conversations. Before the widespread use of the web, brand interactions were largely
Read More

Maintaining Brand Relevancy While Utilizing Resellers

Regardless of industry, companies have been driven by innovation, and are always looking to come up with the next greatest product or service offering. However, you need to realize that
Read More

Consistent Brand Management is Still a Challenge for Many Companies

The age of digital communication has greatly expedited the pace of marketing campaigns. Now, companies are looking for real-time analytics and data that enables them to fine-tune initiatives almost instantly.
Read More

Study: Collaboration Issues Hinder Message Development & Brand Mangement

A number of B2B companies struggle with developing a collaborative marketing strategy that involves marketing, sales and upper management. In turn, these hardships hinder the creation of strong brand messages,
Read More