Tagged: Brand

Breaking Brand: What Great TV Can Teach Us About Branding

Breaking Bad is back in the spotlight after nabbing 6 Emmy’s last week. It’s arguably one of the greatest dramas of its day, and is certainly the most entertaining lesson
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Living the Brand

How often have you seen a brand preach one core concept but then their actions say an entirely different thing? Take, for example, the oil company BP. On their website,
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Living Your Company Values is Key to Brand Success

For ages, a brand was defined by the company itself. It told consumers what its core values were and strove to use its marketing campaigns to convey these traits. In
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