Tagged: CRM

Software Advice Report Unveils The Needs Of Today’s Marketing Automation Buyers

We came across a report from software research firm Software Advice, which analyzed nearly 900 interactions with marketing automation buyers a few years back. The findings identified top features, reasons
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Hospitality Software—Why Salesforce.com Isn’t Enough

Personalization creates comfort, and at its core, the hospitality business is a comfort business. (more…)
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Lead Generation and CRM are Just the Beginning

Every dollar that a company earns comes from a customer. But before they were a customer, they were a lead that was converted by sales. Sales, however, doesn't generate those
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Combining Marketing Automation with CRM Can Improve ROI

Customer Relationship Management (CRM) can be defined as managing a company's interactions with customers, clients and sales prospects. Business Know-How explains that many companies have invested in CRM as a
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