Tagged: Distributed Marketing Automation

Top 3 Hospitality Marketing & Sales Insights for 2014

In the past we set a goal to become hospitality marketing masters. We spent the year researching and exploring the needs of hospitality companies. We talked with leading businesses and
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Marrying Sales and Marketing by Eliminating the Gap

The sales and marketing funnel, as it exists, is currently broken. There is a tremendous gap between the two departments and it's one that is growing increasingly detrimental to businesses
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Who Owns the Marketing Automation Funnel – Marketing or Sales?

The "funnel" is a common metaphor used in many marketing and sales departments to describe the process through which prospective leads are converted into paying customers. Though the metaphor remains
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Manufacturing Infographic: Navigating the Waters of Channel Conflict

Manufacturers typically rely on their network of non-exclusive distributors, dealers, agents or retailers to locally market and sell their products. While this helps you expand your company's reach, putting your
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Bridging the Gap Between Oracle and Eloqua

Oracles Acquisition of Eloqua Solidifies the Importance of Marketing Automation At the end of 2012, the software giant that is Oracle made waves in the sales and marketing landscape when
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Study: Few B2B Marketers Personalize Content for Prospects

Knowing your audience is crucial for businesses in a number of ways, ranging from product development to marketing to brand management. Many companies executives will agree with that fact, but
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Demand for Marketing Automation on the Rise

Marketing communication is paramount to modern-day campaigns. Gone are the times where you could get away with one-way broadcast messages. If you want your messages to truly resonate with your
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Could You Do More to Engage Local Customers? If So, You Aren’t Alone

After spending years developing a global presence, many companies are narrowing their focus and looking to better engage local consumers. While many businesses are happy with their ability to engage
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How Distributed Marketing Automation is Powering the Sales Teams of Tomorrow

From a customer's perspective, there are few things worse than being engaged by a company that clearly has no idea who you are and what you need. In our data
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Maintaining Brand Relevancy While Utilizing Resellers

Regardless of industry, companies have been driven by innovation, and are always looking to come up with the next greatest product or service offering. However, you need to realize that
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