Tagged: Email Marketing

HubSpot Makes Salespeople’s Lives Easier With Sidekick

At Fision, our goal is to make the lives of sales and marketers easier, we also aim to unite the two departments in the process. Every company touts marketing and
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The Time For Personalized & Localized Marketing

Marketing automation is hot right now, it has seen the fastest growth of any CRM-related segment in the last several years (Focus Research). And you know what? Marketing Automation has
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Canada Cracks Down On Spam: What Marketers Need To Know

Everyone hates blatant spam. Filters catch most of it, but everyone still gets offers for wholesale handbags and or miraculous pharmaceuticals now and then. Apparently our neighbors to the north
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Best Practices for 
Email Authentication

Intro to Email Authentication Email Authentication is a term used to describe the methods ISPs (Internet Service Providers) and corporate email servers use to determine if the source of an
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Creating the Perfect Marketing Email

What makes for an effective marketing email? So many brands funnel in on the writing aspect - they try to create engaging headlines, avoid typos and ensure their messages don't
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Relevance is a Core Challenge with Drip Marketing

For ages, drip marketing was the de facto way to gain thought leadership among specific segments of consumers and stay top-of-mind when it came time for them to make real
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Intertwining Content with Email

After many marketers wrote email off as a declining communication channel in the middle of the previous decade, the medium is back thanks to web-enabled mobile devices that allow consumers
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Four Steps to Successful Email Marketing Automation

Email is a pivotal marketing communication channel. According to comScore, more than 100 million Americans have an email account. With the advent of smartphones, consumers are no longer tied to
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Marketing Automation and More: Improve Your Targeted Marketing

With so many channels to connect with your customers, you have to know how to properly target the right ones at the right time with tools such as marketing automation.
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The Importance of Personalized Marketing Campaigns

A significant number of consumers actively use email as a means to communicate with both friends and family, and with brands. Moreover, the proliferation of web-enabled smartphones and tablet devices
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