Tagged: Marketing and Sales Alignment

Marketers, Make Sales Enablement a Priority

While marketing and sales teams share a common goal - drive revenue for the company by acquiring and fostering relationships with more customers - their best efforts can sometimes be
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HubSpot Makes Salespeople’s Lives Easier With Sidekick

At Fision, our goal is to make the lives of sales and marketers easier, we also aim to unite the two departments in the process. Every company touts marketing and
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Marrying Sales and Marketing by Eliminating the Gap

The sales and marketing funnel, as it exists, is currently broken. There is a tremendous gap between the two departments and it's one that is growing increasingly detrimental to businesses
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Bridging the Gap Between Oracle and Eloqua

Oracles Acquisition of Eloqua Solidifies the Importance of Marketing Automation At the end of 2012, the software giant that is Oracle made waves in the sales and marketing landscape when
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Bring Marketing & Sales Together with Distributed Marketing Automation

Managing sales and marketing operations can be extremely difficult due to the growing complexity of launching a successful campaign. On the one hand, marketers need to incorporate a variety of
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