Tagged: Marketing Asset Management

Breaking Brand: What Great TV Can Teach Us About Branding

Breaking Bad is back in the spotlight after nabbing 6 Emmy’s last week. It’s arguably one of the greatest dramas of its day, and is certainly the most entertaining lesson
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Fision Eases Compliance Management for Marketing & Sales Insurance Professionals

Across a variety of different insurance sectors, from property and casualty to health and auto insurance, managing the complexity of regulations is a shared challenge. Insurance professionals are always dealing
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Twitter: The Best Social Media Source for Leads

While the battle still rages on as to what role social media plays in lead generation and engagement, new data suggests that Twitter may be more than worth the budget
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Bridging the Gap Between Oracle and Eloqua

Oracles Acquisition of Eloqua Solidifies the Importance of Marketing Automation At the end of 2012, the software giant that is Oracle made waves in the sales and marketing landscape when
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How Distributed Marketing Automation is Powering the Sales Teams of Tomorrow

From a customer's perspective, there are few things worse than being engaged by a company that clearly has no idea who you are and what you need. In our data
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Small Businesses Double Down on Social Media

Big businesses were the first to invest big resources into their social media marketing campaigns, but now small businesses with smaller budgets are also upping the ante in social media.
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Turn a Clogged Marketing Production Queue into Labor Savings

Marketing production bottlenecks are all too common in large companies. As the requests for new collateral grow, the marketing department has a greater need for brand control and management. While
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