Tagged: marketing automation software

Lead Generation and CRM are Just the Beginning

Every dollar that a company earns comes from a customer. But before they were a customer, they were a lead that was converted by sales. Sales, however, doesn't generate those
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Could You Do More to Engage Local Customers? If So, You Aren’t Alone

After spending years developing a global presence, many companies are narrowing their focus and looking to better engage local consumers. While many businesses are happy with their ability to engage
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How Distributed Marketing Automation is Powering the Sales Teams of Tomorrow

From a customer's perspective, there are few things worse than being engaged by a company that clearly has no idea who you are and what you need. In our data
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Brand Management in a World of Two-Way Communication

The internet has completely redefined how you establish your company's brand, transforming interaction from one-way messages to two-way conversations. Before the widespread use of the web, brand interactions were largely
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Small Businesses Double Down on Social Media

Big businesses were the first to invest big resources into their social media marketing campaigns, but now small businesses with smaller budgets are also upping the ante in social media.
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Solving The Lead Quality Dilemma

Lead generation is one of the core goals of any sales and marketing department. The idea is simple - the more leads a company can generate, the more chances for
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Study: Marketing Automation Bolsters Lead Quantity and Quality

The benefits of marketing automation  have been proven once again by a new study. (more…)
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Study: Online is Key for Cost-Efficient Lead Generation

Marketers have a number of means for reaching prospective customers at their disposal. Websites, social media, search engine optimization, email, trade conferences, direct mail, print advertising - almost every communication
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Know your Situation: Pick the Right Marketing Automation Solution

Marketing automation is a relatively new technology. It's been around long enough that many companies are familiar with what it is, but few are aware of precisely why their particular
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Three Potential Pitfalls of Sales Enablement Implementation

Sales leaders struggle with an ever-growing list of obstacles that hinder operations. Everything from dwindling conversion ratios to increasing misalignment between sales and marketing could have a negative impact. This
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