Tagged: Marketing Automation

Software Advice Report Unveils The Needs Of Today’s Marketing Automation Buyers

We came across a report from software research firm Software Advice, which analyzed nearly 900 interactions with marketing automation buyers a few years back. The findings identified top features, reasons
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SaaS Companies Reap the Rewards of Marketing Automation

Software as a Service (SaaS) and cloud technology have been major booms for businesses across the globe. Many companies are beginning to see value in SaaS offerings, which enables them
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Who Owns the Marketing Automation Funnel – Marketing or Sales?

The "funnel" is a common metaphor used in many marketing and sales departments to describe the process through which prospective leads are converted into paying customers. Though the metaphor remains
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The Best of the Best: Three Top Fision Blogs

Welcome to the Fision blog - the place where we share updates and insights about Marketing Automation, Sales Enablement and the software industry. Below you'll find three of our favorite
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Three Myths of Marketing Automation

Marketing automation is one of the latest buzzwords that's being thrown around constantly from executive to executive. Marketing automation provides value to companies and brands, but there is still some confusion
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Four Presidential Quotes for Sales and Marketers

Another President's Day is here, and some added attention is being brought to it this year. This is not necessarily because it's is a milestone birthday for George Washington or
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Creating the Perfect Marketing Email

What makes for an effective marketing email? So many brands funnel in on the writing aspect - they try to create engaging headlines, avoid typos and ensure their messages don't
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Demand for Marketing Automation on the Rise

Marketing communication is paramount to modern-day campaigns. Gone are the times where you could get away with one-way broadcast messages. If you want your messages to truly resonate with your
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Nurturing Leads with Marketing Automation

The sales cycle has changed. Customers are now doing more research prior to first contact with companies. This has altered how you approach lead generation and nurturing, with the emphasis
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Relevance is a Core Challenge with Drip Marketing

For ages, drip marketing was the de facto way to gain thought leadership among specific segments of consumers and stay top-of-mind when it came time for them to make real
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