Tagged: Marketing ROI

Brands Double Down on Marketing Analytics

We live in a number-driven business world, with facts and figures influencing everything from product design to marketing campaigns. More brands are realizing the value that marketing analytics and big
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Disproving the Theory of Analysis Paralysis

If you've been in the marketing and sales industry long, you have probably heard of "the paradox of choice," an observational theory that suggests the more options consumers have, the
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Marketing Campaigns Can Take Action with Real-Time Analytics

The internet has taken much of the guesswork out of launching and managing marketing campaigns. Before the web, companies had limited means of determining the success of their initiatives -
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Make Data the Centerpiece of Campaigns with Marketing Analytics

Information is a key tool for companies - it enables them to see what they are doing right and wrong, and can inform future campaigns and business decisions. Real-time data
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