Tagged: Personalized Marketing

The Time For Personalized & Localized Marketing

Marketing automation is hot right now, it has seen the fastest growth of any CRM-related segment in the last several years (Focus Research). And you know what? Marketing Automation has
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Is Your Localized Marketing Plagued By The Pick 2 Rule?

The hospitality industry prides itself on providing world class experiences for their guests. Adding a personal touch goes a long way. However, as noted earlier, that personalization is currently limited
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Localized Marketing Paves the Way for Brand Loyalty

A challenge many hotel properties face is that consumers know about their brand from national advertisements but that's not always enough to get them in the door, let alone turn
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One Night Stands Hurt the Hospitality Industry

By now the hospitality industry is well acquainted with one night stands. What's interesting is that Hoteliers have adopted the same one and done mentality with their customers. In both
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Hospitality Case Study: How Distributed Marketing Boosts Local Sales

Hospitality Giant Gets Personal with Guests in 4 Steps One of the largest hotel companies in the world faced the challenge of providing over 4,600 locations with relevant materials specific
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Redefining the Concept of ‘Multichannel’ Marketing

When you hear the word "multichannel," what do you think of? Many brands would think of a variety of communication channels that they can use to successfully engage prospective customers
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Stay Off Prospects’ Naughty List by Sending them Relevant Content

Your great aunt Dorothy, the one you haven't talked to (much less seen) in 15 years, hands you a flat box, decked out in green-and-red gift wrapping. She smiles, eagerly
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Leveraging Personalized Data to One-Up the Competition

Your customers know a lot about your product before they buy it. They've likely taken a look at your company homepage, read some feedback on review websites, and asked their
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The Importance of Personalized Marketing Campaigns

A significant number of consumers actively use email as a means to communicate with both friends and family, and with brands. Moreover, the proliferation of web-enabled smartphones and tablet devices
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