Tagged: Sales Enablement

Marketers, Make Sales Enablement a Priority

While marketing and sales teams share a common goal - drive revenue for the company by acquiring and fostering relationships with more customers - their best efforts can sometimes be
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The Best of the Best: Three Top Fision Blogs

Welcome to the Fision blog - the place where we share updates and insights about Marketing Automation, Sales Enablement and the software industry. Below you'll find three of our favorite
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Adjusting Marketing & Sales Operations for Shorter Sales Cycles

The way people research B2B purchases has changed, and as a result, the way companies sell to them also needs to undergo a transformation. (more…)
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Fision’s Focus on Usability Eliminates Wasted Time

Relevancy is core to the success of modern marketing campaigns. You need to reach consumers with the right message through the right medium and at the right time. (more…)
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Solving The Lead Quality Dilemma

Lead generation is one of the core goals of any sales and marketing department. The idea is simple - the more leads a company can generate, the more chances for
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Video: An Overview of Fision & Distributed Marketing Automation

Fision's cloud-based distributed marketing automation and sales enablement platform empowers your team to quickly and easily organize, create and distribute compelling, personalized campaigns across the web, e-communications, social media and
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Three Potential Pitfalls of Sales Enablement Implementation

Sales leaders struggle with an ever-growing list of obstacles that hinder operations. Everything from dwindling conversion ratios to increasing misalignment between sales and marketing could have a negative impact. This
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Sales Enablement, Marketing Automation Key Drivers in Business Expansion

Poor sales after a company expansion may be (sometimes unfairly) blamed solely on an inadequate sales team. But in fact, communication and unified messaging can play a bigger role in
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Taking Lead Conversion Further with Funnel Automation

The process of converting a lead to a sale is sometimes known in the marketing community as a "funnel," ClickZ explains. This funnel consists of reach (to bring prospects into
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Empower Your Sales Team without Compromising Brand Integrity

Free reign over brand assets can be a catch-22. On one hand, being able to make individual choices to target audiences is a good idea—you know your audience best. On
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