March 12, 2013
Here's a fun fact for the day: according to Mark Risher, chief executive of anti-spam company Impermium, as many as 40 percent of active social media accounts have been flagged
March 5, 2013
While the battle still rages on as to what role social media plays in lead generation and engagement, new data suggests that Twitter may be more than worth the budget
February 4, 2013
How many people really seek out your brand's social media page? The answer may be more than you expect: According to a new report from researcher Ipsos OTX, as many
January 3, 2013
Marketers are quickly discovering the best way of advertising is by not advertising at all and simply creating content that is actually engaging. (more…)
December 13, 2012
Big businesses were the first to invest big resources into their social media marketing campaigns, but now small businesses with smaller budgets are also upping the ante in social media.
November 20, 2012
Social media is the most dominant online communication channel, but there are a variety of social networks and each has their own unique audience. (more…)
November 19, 2012
Email marketing is still one of the most commonly used lead generation tools. According to data collected by Marketing Sherpa, a whopping four-fifths of businesses (81 percent) still make heavy
November 13, 2012
The age of digital communication has greatly expedited the pace of marketing campaigns. Now, companies are looking for real-time analytics and data that enables them to fine-tune initiatives almost instantly.
November 6, 2012
After many marketers wrote email off as a declining communication channel in the middle of the previous decade, the medium is back thanks to web-enabled mobile devices that allow consumers
October 4, 2012
With so many channels to connect with your customers, you have to know how to properly target the right ones at the right time with tools such as marketing automation.